Recently released video game console sales numbers show that the Wii console has positively controlled the console computer game market in 2008. Essentially the Wii console has outpaced the contest by at considerable margin. Essentially the NPD reports that in 2008 10.8 million, yes million, Wii consoles were sold. In comparison the Xbox 360 sold 4.74 million units, and the PlayStation 3 sold 3.55 million units. For those who are not great at math look at it this way, there were more Wii console units sold than both Xbox 360’s and PlayStation 3’s combined.

It has long been a parable that Wii console sales don’t directly represent gamers interest in the Wii console itself thanks to the speculation that gamers do not continue to play games on the console after the 1st purchase and novelty price has worn off. To combat this idea it should be noted that the Wii console is in charge of the top 4 selling games of 2008, with the number one selling game being Wii Play, which moved a respectable 5.28 million copies.

Clearly Sony and Microsoft have something to worry about at that point with these staggering sales numbers in both the hardware and software arena. What makes the situation even more compelling is the fact that neither Sony nor Microsoft are even in 2nd place, instead the Nintendo DS earns the title of being second place to the Wii console by selling a dazzling 9.95 million units in 2008.

Much speculation can be made about how the Wii console has managed to place itself at the pinnacle of the pecking order ; but clearly there are at least some strategic choices manufactured by Nintendo that stand as uncontested reasons for the Wii console popularity. For starters Nintendo positioned the Wii console at the low end of the price spectrum when it came to next-generation consoles; in reality they positioned the Wii console at the absolute bottom by offering it at a $250 price point. To individuals on the cheap this is much more attractive than the more than $500 PlayStation 3.

The innovation factor cannot be ignored either. The Wii console is just plain fascinating as a chunk of hardware, and this intrigue has gone a long way towards moving Wii consoles off store shelves and into the hands of customers. The wireless gesture-based control offered by the Wii console has caught the hearts of patrons across the world and has led to some galvanizing Playstation games that make use of the unique control scheme. The sheer accessibility of this unique control scheme has authorized the Wii console to grow to demographic stats have not historically welcomed computer games and has proved that there is always room to grow in a business that thought it had obviously defined its target demographic years ago. Nintendo has shown through sheer innovation and confidence in knowing what the client wants the Wii console is here for good and should heavily influence the next generation of gaming consoles.

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