As Nintendo’s ongoing success in the games industry proves, having the most powerful pixel processing hardware isn’t everything when it comes to appealing to the mass market. Games such as the hugely successful Brain Training, and the 18.22 million selling Wii Fit, have enabled Nintendo to position itself very much as a lifestyle brand, with software that aims to improve, as well as entertain.

Nintendo has added yet another feather to its lifestyle cap with new title, Personal Trainer: Walking, for DS, promising to “turn an ordinary activity like walking into a fun daily adventure.” Part of the Personal Trainer series, which so far includes titles to improve cooking and mathematical skills, the new Personal Trainer enhances walking, by combining it with interactive activities and statistics on the DS.

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